5536771984
I’m Mónica de los Ríos, a creative strategist and storyteller with over 10 years of experience building brands that inspire, inform, and connect. I specialize in content strategy, employer branding, and social media campaigns that leave a lasting impression. My work blends creativity and clarity, always with a human touch.
Services
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Creative Direction: From concept to execution
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Bilingual Copywriting: English & Spanish, for every platform
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Social Media Strategy: Trend-driven, insight-powered
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Employer Branding: Attracting talent with purpose
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Content Design: Visual storytelling for modern brands
Nationwide Recruitment Ads – GEPP
Client: GEPP | Year: 2023
Role: Recruitment Strategy & Digital Campaign Lead
Goal:
Unify GEPP’s employer brand nationwide and increase hires through optimized digital ads.
What I did:
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Audited regional efforts and benchmarked top brands
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Standardized visual identity across all GEPP recruitment pages
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Redirected Meta ads to recruiters’ WhatsApp for faster response
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Integrated the EMI platform (AI-based recruitment)
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Trained 6 regional leaders to manage and measure campaigns
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Designed content and visual criteria tailored for Meta
Impact:
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Faster hiring process and more qualified applicants
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Teams gained autonomy and real-time data visibility
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Consistent brand presence across the country
GEPP Employer Branding on Social Media
Client: GEPP | Year: 2023–2024
Role: Social Media Strategy & Content Lead
Goal:
Position GEPP as a top employer for both administrative and operational candidates across digital platforms.
What I did:
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Launched GEPP’s Instagram, TikTok, and blog from scratch
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Developed a content strategy focused on authenticity and reach
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Featured real collaborators in testimonials and trend-based videos
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Created emotional, relatable content that encouraged engagement
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Built a content calendar aligned with employer branding goals
Impact:
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+37K TikTok followers and 1.1M+ video views
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Increased positive sentiment in comments and shares
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Internal engagement: collaborators now advocate for GEPP online
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SEASONAL INFOGRAPHICS AND POSTS
Visual content tailored to key moments throughout the year, designed to engage audiences through relevant messaging aligned with seasonal trends, holidays, and brand campaigns.
BRAND IDENTITY DESIGN - LOGOS
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