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Strategic content specialist in employer branding and digital talent attraction. Over 8 years of experience leading communication initiatives for major companies. Passionate about crafting brand experiences that connect with people. Strong skills in applied AI, social media, design, and leading creative projects.

WORK EXPERIENCE

GEPP - RECRUITMENT MARKETING LEADER 

(2023 - Present)

  • Developed creative concepts to enhance talent acquisition and employer branding.

  • Launched and executed a social media strategy to position GEPP as an employer of choice.

  • Managed and allocated digital budgets (employer branding, talent acquisition, and retention).

  • Generated national-level reports to track and optimize performance.

  • Trained the national recruitment team on digital media tools and best practices.

ACCOMPLISHMENTS

  • Standardized national strategies, content, and company branding to align employer branding efforts.

  • Successfully launched and grew recruitment-focused social media platforms (Instagram, TikTok, Facebook).

  • Integrated Artificial Intelligence tools for content development processes.

  • Migrated the recruitment team to adopt new technologies, improving efficiency.

  • Streamlined digital recruitment processes and optimized budget allocation.

DIGITAL RAILWAY - SR. CONTENT MANAGER

(2019 - 2023)

  • Development of creative concept of different brands according to objectives

  • Produce content while adapting to various brand styles and executive voices

  • Incorporate storytelling across content formats 

  • Development of content strategies to achieve brand objectives 

  • Execute editorial calendars 

  • Identify opportunities to improve content according to KPIs and objectives

  • Proposal preparation for customers

  • Design area support

  • Monitoring KPIs and build of social media reports

ACCOMPLISHMENTS

  • Developed a strong community and brand ambassadors for Railway App

  • Developed an engagement strategy throughout user testimonies (Increased Railway Users active to 20k.

  • Developed co-branding awareness strategy with our customers 

  • Identified risks and opportunities and developed content material to increase customer trust.

THE FRIEDMAN GROUP - COMMUNITY MANAGER  (2018)

  • Develop inbound marketing strategy / Lead generation

  • Monitor engagement and retention strategy

  • Write and review content and copies according to SEO strategy 

  • Graphic materials review and development

LOUD MEDIA / MELISA INSTITUTE - CONTENT MANAGER

(2016 -2018)

  • Social media strategy 

  • Content development 

  • Graphic and content material development

LOUD MEDIA / NIVEA LATAM & EUCERIN - COMMUNITY MANAGER  (2012 - 2015)

  • Social media strategy 

  • Content development 

  • Corporate videos implementation 

  • Brand identity Guidelines 

  • Graphic and content material development

SANKI - COMMUNICATION MANAGER (2017 -2018)

  • Lead generation strategy 

  • Inbound marketing (content creation according to funnel, data analytics)

  • Develop content strategy according to brand goals 

  • Crisis management strategy and manual development 

  • Graphic and content material review

XAMIGUA - CEO Y FUNDADORA (2015 -2018)

EDUCATION

UNIVERSIDAD PANAMERICANA

  • Brand Management and Advertising Master (2011 - 2014)

  • Brand Management Degree (2012 - 2013) - Honorable mention 

  • Public Relations and Advertising Degree (2011 - 2012)

UNIVERSIDAD LA SALLE

  • Bachelor's degree in Communications (2006 - 2010)

RECENT COURSES

CASA LAMM

  • Writing Workshop

MERCATITLAN

  • Sell More with Artificial Intelligence

  • Instagram and Facebook Growth 

  • Google Adwords

  • Google Analytics

AWARDS

  • Winner of the Contest Logo for the Colegio de Bibliotecología y Archivología / UNAM (2022)

  • La Salle University business incubator success story (2022)

OTHER PROJECTS

UNLOCKING OUR VOICES

  • Naming

  • Logo Design 

  • Social media strategy 

  • Develop of website content

MAGELLAN

  • Logo Design and design support

ENTREPRENEUR

XAMIGUA / CEO & FOUNDER (2015 - 2018)

Xamigua was a mexican clothing brand which created and commercialized original handcraft designs.

SOFTWARE

Chat GPT/ Gemini / Dall E/ Discord / Midjourney / Visla / Illustrator / Photoshop / Indesign / Mailchimp / Office / Hubspot / Salesforce / Wordpress / Google Adwords / Google Analytics 

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