top of page

WORK EXPERIENCE

GEPP - RECRUITMENT MARKETING LEADER 

(2023 - Present)

  • Developed creative concepts to enhance talent acquisition and employer branding.

  • Launched and executed a social media strategy to position GEPP as an employer of choice.

  • Managed and allocated digital budgets (employer branding, talent acquisition, and retention).

  • Generated national-level reports to track and optimize performance.

  • Trained the national recruitment team on digital media tools and best practices.

ACCOMPLISHMENTS

  • Standardized national strategies, content, and company branding to align employer branding efforts.

  • Successfully launched and grew recruitment-focused social media platforms (Instagram, TikTok, Facebook).

  • Integrated Artificial Intelligence tools for content development processes.

  • Migrated the recruitment team to adopt new technologies, improving efficiency.

  • Streamlined digital recruitment processes and optimized budget allocation.

DIGITAL RAILWAY - SR. CONTENT MANAGER

(2019 - 2023)

  • Development of creative concept of different brands according to objectives

  • Produce content while adapting to various brand styles and executive voices

  • Incorporate storytelling across content formats 

  • Development of content strategies to achieve brand objectives 

  • Execute editorial calendars 

  • Identify opportunities to improve content according to KPIs and objectives

  • Proposal preparation for customers

  • Design area support

  • Monitoring KPIs and build of social media reports

ACCOMPLISHMENTS

  • Developed a strong community and brand ambassadors for Railway App

  • Developed an engagement strategy throughout user testimonies (Increased Railway Users active to 20k.

  • Developed co-branding awareness strategy with our customers 

  • Identified risks and opportunities and developed content material to increase customer trust.

THE FRIEDMAN GROUP - COMMUNITY MANAGER  (2018)

  • Develop inbound marketing strategy / Lead generation

  • Monitor engagement and retention strategy

  • Write and review content and copies according to SEO strategy 

  • Graphic materials review and development

LOUD MEDIA / MELISA INSTITUTE - CONTENT MANAGER

(2016 -2018)

  • Social media strategy 

  • Content development 

  • Graphic and content material development

LOUD MEDIA / NIVEA LATAM & EUCERIN - COMMUNITY MANAGER  (2012 - 2015)

  • Social media strategy 

  • Content development 

  • Corporate videos implementation 

  • Brand identity Guidelines 

  • Graphic and content material development

SANKI - COMMUNICATION MANAGER (2017 -2018)

  • Lead generation strategy 

  • Inbound marketing (content creation according to funnel, data analytics)

  • Develop content strategy according to brand goals 

  • Crisis management strategy and manual development 

  • Graphic and content material review

XAMIGUA - CEO Y FUNDADORA (2015 -2018)

EDUCATION

UNIVERSIDAD PANAMERICANA

  • Brand Management and Advertising Master (2011 - 2014)

  • Brand Management Degree (2012 - 2013) - Honorable mention 

  • Public Relations and Advertising Degree (2011 - 2012)

UNIVERSIDAD LA SALLE

  • Bachelor's degree in Communications (2006 - 2010)

RECENT COURSES

CASA LAMM

  • Writing Workshop

MERCATITLAN

  • Sell More with Artificial Intelligence

  • Instagram and Facebook Growth 

  • Google Adwords

  • Google Analytics

AWARDS

  • Winner of the Contest Logo for the Colegio de Bibliotecología y Archivología / UNAM (2022)

  • La Salle University business incubator success story (2022)

OTHER PROJECTS

UNLOCKING OUR VOICES

  • Naming

  • Logo Design 

  • Social media strategy 

  • Develop of website content

MAGELLAN

  • Logo Design and design support

ENTREPRENEUR

XAMIGUA / CEO & FOUNDER (2015 - 2018)

Xamigua was a mexican clothing brand which created and commercialized original handcraft designs.

SOFTWARE

Chat GPT/ Gemini / Dall E/ Discord / Midjourney / Visla / Illustrator / Photoshop / Indesign / Mailchimp / Office / Hubspot / Salesforce / Wordpress / Google Adwords / Google Analytics 

bottom of page